TikTok has quietly shifted the way creators earn on the platform. For years, people relied on brand deals, live gifting, or the old Creator Fund. But now, TikTok has introduced something new: the Creativity Program Beta. It is designed to help creators make more money from longer, high-quality videos, and many people are starting to take interest. If you’re wondering what it is, who can join, and how the application works, here is a complete breakdown in simple words.
What Is the TikTok Creativity Program Beta?
TikTok created this program to replace and improve the old Creator Fund, which many users complained about due to low payouts. The Creativity Program Beta focuses on videos that are over one minute long. TikTok claims this new system offers higher earning potential because payouts are based on qualified views, engagement, and region.
Creators can earn money directly from their content views without depending on promotions, ads, or sponsorships. The idea is to reward effort and encourage people to produce more original and longer videos instead of short viral clips.
Eligibility Requirements
Not everyone can join the program immediately. TikTok has a few rules for who qualifies. Here are the main requirements:
- Location
The program is not available worldwide. It is currently open in select countries such as the United States, United Kingdom, France, Germany, Japan, and a few others. If your account is registered in a country where it is not active yet, you will not see the option to apply. - Age
You must be at least 18 years old to enter the program. - Followers
Your account needs to have at least 10,000 followers. - Video Views
In the last 30 days, your account must have 100,000 or more video views. - Community Guidelines
Your account must have a clean record. That means no major community guideline violations and no repeated removal of videos. - Original Content
TikTok is pushing originality. Reused, low-quality, or heavily edited repost content may not qualify for earnings.
If you meet these conditions, you should have no problem enrolling when the option becomes available on your account. You can also read GTA 5 Mobile.
How to Apply for TikTok’s Creativity Program Beta
The application process is done directly from the TikTok app. Here is how to access it if you are eligible:
- Open the TikTok app and go to your Profile.
- Tap the three lines (menu) in the top right corner.
- Go to Creator Tools.
- Look for Creativity Program Beta.
- Tap Apply or Join.
- Agree to the terms and follow the on-screen instructions.
If you were part of the TikTok Creator Fund before, TikTok might ask you to switch over. In most cases, once you join the Creativity Program Beta, you cannot switch back to the old fund.
How Earnings Work in the Program
Unlike the old fund, this program pays only for videos that are longer than one minute. Short-form content under 60 seconds does not count toward revenue in this beta.
TikTok tracks performance based on:
- Watch time
- Audience retention
- Views from eligible regions
- Engagement
Payments vary from creator to creator. Some users have reported better earnings than the old Creator Fund, especially if their videos regularly cross 1,000+ views from eligible countries.
Tips to Increase Your Chances of Success
If you are planning to join or recently got accepted, here are a few tips that actually help:
- Focus on videos longer than 60 seconds
- Use your own voice, footage, and ideas
- Upload consistently
- Avoid copyright music and watermarked clips
- Target an audience that watches your videos to the end
Longer videos do not mean dragging content. TikTok still ranks videos based on retention, so the first few seconds matter.
What If You Don’t See the Option?
Some people meet all the requirements but still do not see the Creativity Program Beta option. There are a few reasons for that:
- The program is not yet available in your region.
- You recently crossed 10,000 followers or 100,000 views, and the system has not updated yet.
- Your account has previous guideline issues.
- You are under the old Creator Fund and have not been invited to switch yet.
You can keep checking under “Creator Tools” occasionally. TikTok rolls out access gradually, so accounts may get it at different times.
Final Thoughts
The TikTok Creativity Program Beta is a step up from the original Creator Fund, especially for creators who specialize in educational content, vlogs, storytelling, tutorials, gaming, commentary, and other long-form formats. If you meet the eligibility requirements, it is worth applying and testing how it performs for your niche.
For creators still growing, it can be a good motivation to hit 10,000 followers and 100,000 views with more original and longer videos. Once you are in, earnings depend entirely on content quality and retention, not luck or viral trends. join
